Subscribe in RSS | iTunes November is Have Better Conversations Month and what better way to have great conversations with your target audience than through content marketing done right! If you’ve been on social media any length of time, you’ve undoubtedly seen the phrase content marketing. [pullquote align=”left”] Rachel Parker Connect with Rachel! Twitter [/pullquote] […]
Every once in awhile, I’ll post a marketing truth on my personal Facebook page. One of these truths inspired a reader and they suggested I come up with my own Ten Commandments of Marketing. I thought it was a brilliant idea! So here’s my list of marketing truths. Truths that I’ve come to learn from […]
I have two years worth of content here on my blog and for the past year, I’ve been following my own advice. I suggested content creators repurpose their content through syndicated sites such as Project Eve, Social Media Today and Business 2 Community. I knew doing so would have its pros and cons. Sure, my […]
Today, approximately 144.6 billion emails will be sent worldwide. That’s a lot of emails and according to Pingdom, 68 percent will be spam and caught by your spam filter and another 61 percent of those emails will be considered nonessential proving the point, your email subject lines matter. I was reminded of this last week. […]
It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that there’s no way a female creative director came up with this concept. I could be wrong but not likely. That pesky three percent number persists […]
Whenever a group of business owners get together to network and discuss issues, without fail I’ll hear the comment, “I just don’t get Twitter.” I was a panelist for a Women Are Gamechangers event and sure enough someone cried this familiar lament. Judging by my audience, I knew not everyone would get the analogy I […]
It’s really easy to forget about them—your target audience that is. Especially when you’re creating your brochure, your Website, your newsletter, your packaging. It’s really easy to get caught up in the greatness of your brand, your mission and your purpose; so much so that the target audience takes a back seat. Not about us. […]
When I first started using social media, Twitter in particular, I remember it being taboo to tweet out the same message more than once. Can’t remember where I heard such, but I’ve seen tweets to the contrary of late. If you’re writing your own content or even paying someone to write it, you want it […]
Subscribe in RSS | iTunes Big business did something really cool for small businesses recently and I was thoroughly impressed. It seems Intuit is running a contest for small businesses. The prize you ask? A 30-second commercial during one of the most watched television events each year–the Super Bowl. [pullquote align=”left”] Margie Clayman Connect with […]
What I told myself in regard to the number of fans and followers in my various social networks was that quality mattered, not quantity. It’s the lie I told myself and I was OK with it. Even Brian Moran of Get 10,000 Fans said this, “Fan counts are the least of my concerns. Fans don’t […]