ShopTalk Ep 09: Better Conversations Through Content Marketing

Subscribe in RSS | iTunes November is Have Better Conversations Month and what better way to have great conversations with your target audience than through content marketing done right! If you’ve been on social media any length of time, you’ve undoubtedly  seen the phrase content marketing. [pullquote align=”left”] Rachel Parker Connect with Rachel! Twitter  [/pullquote] […]

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Your Email Subject Lines Matter

Today, approximately 144.6 billion emails will be sent worldwide. That’s a lot of emails and according to Pingdom, 68 percent will be spam and caught by your spam filter and another 61 percent of those emails will be considered nonessential proving the point, your email subject lines matter. I was reminded of this last week. […]

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Toaster Strudel, Millennials, and the Female Creative Director

It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that there’s no way a female creative director came up with this concept. I could be wrong but not likely. That pesky three percent number persists […]

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I Just Don’t Get Twitter! [Infographic]

Whenever a group of business owners get together to network and discuss issues, without fail I’ll hear the comment, “I just don’t get Twitter.” I was a panelist for a Women Are Gamechangers event and sure enough someone cried this familiar lament. Judging by my audience, I knew not everyone would get the analogy I […]

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Spark a Revival and Repurpose Content

When I first started using social media, Twitter in particular, I remember it being taboo to tweet out the same message more than once. Can’t remember where I heard such, but I’ve seen tweets to the contrary of late. If you’re writing your own content or even paying someone to write it, you want it […]

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ShopTalk Ep 02: Small Business Advertising Strategies

Subscribe in RSS | iTunes Big business did something really cool for small businesses recently and I was thoroughly impressed. It seems Intuit is running a contest for small businesses. The prize you ask? A 30-second commercial during one of the most watched television events each year–the Super Bowl. [pullquote align=”left”] Margie Clayman Connect with […]

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