Lessons from Santa on managing your email list

There’s Hollywood’s “A” List, Senator McCarthy’s controversial list and if you’re a fan of A Different World, you know you were in deep trouble if Dean Davenport said you were on her list. No one ever wants to be found on the dreaded black list and Santa manages the infamous naughty or nice list all […]

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The power of a refrigerator magnet

If you’ve ever been to Houston you know it’s one big city with lots of smaller surrounding cities. Driving from far outlaying northern areas like The Woodlands to southern cities like Kemah and Galveston can easily take an hour. So moving from one side of town to another can seem like moving cross country. Our […]

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How to create brand loyalist

Brand loyalists—consumers who refuse to purchase the competitor’s product regardless. A major life change is one of the only things that will steer a brand loyalist away from her beloved brand. Well the good folk over at Downy have a new brand loyalist! I explain why and tell you how you can create brand loyalist […]

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Frustrated because your message isn’t connecting?

Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]

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Is it time to change the theme of your message?

I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]

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