My friend Deanna has been a blogger for many years and is faithful to blog daily. She has never missed a day of blogging and I applaud her for this. I can’t say the same! Even though she had nice stats and received the occasional comment, she was completely amazed by the success of […]
The Marketing Stylist brand is a year old this month. In this first year I’ve met some incredible people, was blessed with great clients and even learned a few lessons along the way (that’s code for made some mistakes). Here are a few things I learned from my first year as The Marketing Stylist. The […]
I wanted to call them a liar but I knew it was the truth. Someone I respect said that one of their clients didn’t use social media. Unimaginable? Unbelievable? Is that even possible in this day and age? Apparently their email list was so good and brought in enough revenue that they didn’t need social […]
He’s a wonderful husband, loving father, respectful son yet marketers and sales people are perplexed by him. Not loyal to any brand, my husband is what we call a price-driven consumer which makes it nearly impossible for marketers/companies to connect. He has no problem walking out of a store if an in-store price comparison on […]
There’s Hollywood’s “A” List, Senator McCarthy’s controversial list and if you’re a fan of A Different World, you know you were in deep trouble if Dean Davenport said you were on her list. No one ever wants to be found on the dreaded black list and Santa manages the infamous naughty or nice list all […]
If you’ve ever been to Houston you know it’s one big city with lots of smaller surrounding cities. Driving from far outlaying northern areas like The Woodlands to southern cities like Kemah and Galveston can easily take an hour. So moving from one side of town to another can seem like moving cross country. Our […]
I have a brand new presentation titled It IS Good! It’s about women knowing and valuing their varied gifts. But this post isn’t about the presentation as much as it is about the women I’m using to promote the presentation. Since the presentation is being pitched to an international market, I had to be careful […]
Brand loyalists—consumers who refuse to purchase the competitor’s product regardless. A major life change is one of the only things that will steer a brand loyalist away from her beloved brand. Well the good folk over at Downy have a new brand loyalist! I explain why and tell you how you can create brand loyalist […]
Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]
I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]