First let me start off by saying Zoho has not paid me for this review. I am just a huge fan of the brand! What is Zoho you ask? According to their site: “Zoho offers a comprehensive suite of award-winning on-line business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, […]
I was in a meeting with an iPhone user. She pulled out her phone, I pulled out mine. I have the Samsung Galaxy II and I love my phone. We were using our LinkedIn apps and that’s when I noticed the difference. All apps are not created equal. Her iPhone LinkedIn app had features that […]
Have you been getting Klout invites recently on Facebook? I have. It seems lots of people are interested in having their rate of influence ranked and Klout is one of the many programs that will do this. But how much weight is put on these influential ranking systems. Apparently a lot. I was driving home […]
Just say no is a familiar anti-drug campaign from my high-school days. Some argue the effectiveness of the campaign but the tag line can be applied to many facets of our lives. I’ve learned to use it in business and found it to be quite effective. Kim Coles said at the recent Women Empowerment Conference […]
About three years ago, I tried my hand at vegetable gardening. This would be my second attempt and it proved no different than the first. The results were dismal. We carved out space in our backyard, added a few bags of good soil to the sandy stuff our home builder put down and we got […]
As a new bride some years ago, cooking would have been listed under weakness on my SWOT analysis chart. I didn’t enjoy the process and I didn’t have the patience for it. Cooking things like meatloaf and homemade biscuits I especially loathed because it required getting my hands dirty and sticky. Fast forward a few […]
I created a poll on Facebook that asked if fans of my page had a favorite blog that they read daily. Of the 55 respondents, 74.5 percent of them said no, they did not have a favorite blog that they read daily. Roughly 25 percent said they did. Now there are many more follow up […]
Our Labrador Kobe is six months old; we’ve had him since he was 15 weeks. My husband and I were convinced that if we were going to be pet owners of a big dog, the dog would have to be well trained. Let’s just say leash training a puppy is not for the faint of […]
Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]
Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]