Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]
I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]
Whoever said build it and they will come wasn’t responsible for PR and marketing. After working on a project and not seeing the desired results in a particular area, I asked a retired member of the this audience what was missing. What exactly was this audience looking for? The answer floored me. With a few […]
Who likes traffic? I’ll venture and say none of us! It interferes with our desire to be free on the open road. Well, if you’re a small business owner, traffic is a good thing. And if you’re using Eventbrite, you may be diverting that traffic. Here’s a quick video marketing tip on using Eventbrite. […]
Rest assured I haven’t lost my mind. But of a certainty, the GEICO gecko IS talking to me. GEICO is running two ads; one on TV and the other a radio spot and I promise the gecko is talking to me. That’s the power of targeted messaging. GEICO is using a cartoon familiar to Generation […]
The marketplace is filled with every type of consumer you could possibly imagine. There are businesses that offer products and services to other businesses (B2B) and others that have offerings for consumers (B2C). Even the government and noprofit organizations are members of the marketplace. Yet the goal of each of these entities is not to […]
Two products are in the news because the Federal Trade Commission (FTC) is not too happy with their advertising practices. The creator of the My Baby Can Read product and the good folk who marketed the Ab Circle Pro find themselves in the FTC’s crosshairs. Ab Circle Pro has to refund $25 million to users […]
Today is a first here on Shop Talk! We have our first guest blogger, @Lela Donelson! I met Lela at a networking function here in Houston and what a smart lady! We did what good networkers are supposed to do and met for coffee and our paths have always crossed. I invited her to share […]
If you look at the life and ministry of Jesus, there are some great marketing lessons to be learned. Jesus had a clearly identified audience and his mission and goals were clear. He even shows us how to handle unresponsive or reluctant markets. It’s recorded in the New Testament that after a successful launch, Jesus went back […]
I am a Generation Xer–the generation currently sandwiched between baby boomers and millennials. News outlets may vaguely refer to us as the troubled middle class every know and then, but as a Gen Xer I’ll admit that sometimes I feel my generation is overlooked. That’s why when a company’s advertisement is strategically targeted to me I […]