How To Use Hashtags

You may remember it being called the pound sign, or the symbol for a rousing game of tic-tac-toe. Today it’s called the hashtag and it can help amplify your message on social media networks. How to use hashtags has caused some small business owners a bit of confusion. Especially when you see posts with hashtags like this: […]

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Brilliant! How You Can Duplicate Zoho’s Marketing Strategy

This out-of-the-box marketing campaign was sheer genius and it’s not just because I’m a fan of Zoho products. One of Zoho’s competitors hosted a conference in San Francisco and of course Zoho wasn’t invited. But potential Zoho customers would be there and we all know the name of the game is to be where your customers or potential customers […]

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I Just Don’t Get Twitter! [Infographic]

Whenever a group of business owners get together to network and discuss issues, without fail I’ll hear the comment, “I just don’t get Twitter.” I was a panelist for a Women Are Gamechangers event and sure enough someone cried this familiar lament. Judging by my audience, I knew not everyone would get the analogy I […]

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ShopTalk Ep 02: Small Business Advertising Strategies

Subscribe in RSS | iTunes Big business did something really cool for small businesses recently and I was thoroughly impressed. It seems Intuit is running a contest for small businesses. The prize you ask? A 30-second commercial during one of the most watched television events each year–the Super Bowl. [pullquote align=”left”] Margie Clayman Connect with […]

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Your blog’s reach

I created a poll on Facebook that asked if fans of my page had a favorite blog that they read daily. Of the 55 respondents, 74.5 percent of them said no, they did not have a favorite blog that they read daily. Roughly 25 percent said they did. Now there are many more follow up […]

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Poor Lucky Brand

Today I got an email from Lucky Brand thanking me for my order. I didn’t place an order to Lucky Brand. I’ve seen the company in the mall but never shopped there. Of course the email contained a link to a Web site to review my order. I clicked on it and the site was […]

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