The power of a refrigerator magnet

If you’ve ever been to Houston you know it’s one big city with lots of smaller surrounding cities. Driving from far outlaying northern areas like The Woodlands to southern cities like Kemah and Galveston can easily take an hour. So moving from one side of town to another can seem like moving cross country. Our […]

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TMS is part of Female CEO All Stars

HOUSTON, TX, November 15, 2012—Lisa Alexander, The Marketing Stylist®, will take part in ILEAD’s Virtual Evening of Female CEO All Stars on Thursday, Nov. 15 at 8 p.m. (Eastern). The week long event will feature four female CEOs who will share valuable information to fellow women business owners and entrepreneurs. Lisa will focus on marketing […]

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How to win a customer

Earlier this week, I created an impromptu video responding to an email I received from a potential vendor. You can view it here. I wasn’t happy and received some g ood advice from people I trust; basically they said run. I did. And now I’m thankful for the experience because I’ve met some incredible talent […]

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How to create brand loyalist

Brand loyalists—consumers who refuse to purchase the competitor’s product regardless. A major life change is one of the only things that will steer a brand loyalist away from her beloved brand. Well the good folk over at Downy have a new brand loyalist! I explain why and tell you how you can create brand loyalist […]

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Failing gracefully

Zappos CEO Tony Hsieh would be very proud. He is the leader of transparency in business and admitting a failure and then detailing that failure for all to see and benefit from is quite admirable in my book. That’s just what one Houston business owner did recently. You can read her story here. She hosted […]

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Frustrated because your message isn’t connecting?

Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]

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Is it time to change the theme of your message?

I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]

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TMS named Chief Communications Officer

HOUSTON, TX, October 22, 2012—The International Freedom Coalition (IFC) founded by Sapphire Jewel King has appointed Lisa N.Alexander, The Marketing Stylist to its board of directors. Mrs. Alexander will act as the organization’s Chief Communications Officer. In this role, Mrs. Alexander is responsible for the development of organization-wide communications, media, marketing, branding, and PR strategy. […]

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