Is it time to change the theme of your message?

I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]

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Tell YOUR story well

Two products are in the news because the Federal Trade Commission (FTC) is not too happy with their advertising practices. The creator of the My Baby Can Read product and the good folk who marketed the Ab Circle Pro find themselves in the FTC’s crosshairs. Ab Circle Pro has to refund $25 million to users […]

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Unresponsive Markets

If you look at the life and ministry of Jesus, there are some great marketing lessons to be learned. Jesus had a clearly identified audience and his mission and goals were clear. He even shows us how to handle unresponsive or reluctant markets. It’s recorded in the New Testament that after a successful launch, Jesus went back […]

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Messages that connect

I am a Generation Xer–the generation currently sandwiched between baby boomers and millennials. News outlets may vaguely refer to us as the troubled middle class every know and then, but as a Gen Xer I’ll admit that sometimes I feel my generation is overlooked. That’s why when a company’s advertisement is strategically targeted to me I […]

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Zoho, a tool bag favorite!

First let me start off by saying Zoho has not paid me for this review. I am just a huge fan of the brand! What is Zoho you ask? According to their site: “Zoho offers a comprehensive suite of award-winning on-line business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, […]

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