Whoever said build it and they will come wasn’t responsible for PR and marketing. After working on a project and not seeing the desired results in a particular area, I asked a retired member of the this audience what was missing. What exactly was this audience looking for? The answer floored me. With a few […]
Who likes traffic? I’ll venture and say none of us! It interferes with our desire to be free on the open road. Well, if you’re a small business owner, traffic is a good thing. And if you’re using Eventbrite, you may be diverting that traffic. Here’s a quick video marketing tip on using Eventbrite. […]
Rest assured I haven’t lost my mind. But of a certainty, the GEICO gecko IS talking to me. GEICO is running two ads; one on TV and the other a radio spot and I promise the gecko is talking to me. That’s the power of targeted messaging. GEICO is using a cartoon familiar to Generation […]
The marketplace is filled with every type of consumer you could possibly imagine. There are businesses that offer products and services to other businesses (B2B) and others that have offerings for consumers (B2C). Even the government and noprofit organizations are members of the marketplace. Yet the goal of each of these entities is not to […]
If you look at the life and ministry of Jesus, there are some great marketing lessons to be learned. Jesus had a clearly identified audience and his mission and goals were clear. He even shows us how to handle unresponsive or reluctant markets. It’s recorded in the New Testament that after a successful launch, Jesus went back […]
I am a Generation Xer–the generation currently sandwiched between baby boomers and millennials. News outlets may vaguely refer to us as the troubled middle class every know and then, but as a Gen Xer I’ll admit that sometimes I feel my generation is overlooked. That’s why when a company’s advertisement is strategically targeted to me I […]
Believe it or not, there are some companies that do not use social media in their marketing efforts. They don’t have too. They have an email list that is seriously working for them. That’s what I learned from a colleague on Facebook the other day. That’s one heck of a list. This company sends out […]
Our Labrador Kobe is six months old; we’ve had him since he was 15 weeks. My husband and I were convinced that if we were going to be pet owners of a big dog, the dog would have to be well trained. Let’s just say leash training a puppy is not for the faint of […]
Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]
Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]